JFK Library & Museum,
branding.

Proposed Work.

A rebrand of the JFK Library and Museum. Looking back into the essence of our 35th President and the architecture of the museum itself, a brand tool kit that is timeless and soaking with American pride is created.

Projects shown include a logo design, glimpse into the process showing an immersion audit, a responsive website, printed collateral, banners, bags, and other tool kit usage. 

Group Creative Director: John Fulbrook III
Associate Creative Director: William Morrisey
Senior Designer: Jason Nutall
Senior Designer: Charles Watlington