creative direction

Client: AT&T
Role: Creative Director (Art) + Designer

AT&T Local is a regional initiative designed to make the brand feel hyper-relevant in key U.S. markets. The objective was to develop market-specific creative across OOH, digital, print, and social for several cities including Los Angeles, Miami, and Houston. To align external partners, the team also authored a 78-page brand book—expanding on AT&T’s original guidelines to define a clearer system around tone, visual identity, and usage of the brand ambassador. Content reinforced AT&T’s presence as a local ally while maintaining national brand integrity.